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Integrated Advertising, Promotion, And Marketing Communications 8th.
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Integrated Advertising, Promotion, And Marketing Communications 8th.

Advertising and promotion: Communicating brandsis written primarily for those studying advertising, promotion and related topics, such as brand marketing, as part of taught academic programmes at advanced undergraduate and postgraduate level. The book introduces intellectual perspectives on advertising and promotion from cultural and social stud. Search the world's information, including webpages, images, videos and more. Google has many special features to help you find exactly what you're looking for. A leader for its emphasis on integrated brand promotion, this edition combines the fundamentals of advertising with coverage of contemporary topics and the latest advertising trends. In-depth coverage of social media and design, and an emphasis on globalization exemplifies advertising's latest developments in today's digital society.

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